NEW REPORT Cycle in Review 2023-2024
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Solutions

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PRODUCT

arrow-down Ad Catalog
  1. Creative Intelligence
 Analyze ads in real time with comprehensive, multi-channel coverage for deeper competitive insights
  1. Political Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Metadata & Transcripts
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Streaming Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Market Trends
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Industry Categories
 Explore ad trends and competitive intelligence across key industries and verticals

PRODUCT

arrow-down Platform
  1. Cross-TV Competitive Intelligence
 Stay ahead with deep insights into competitor ad strategies, creative trends, and spend allocation
  1. Creative Catalog
 Access a comprehensive, multi-channel ad library for in-depth creative analysis
  1. Market Landscape
 Track industry trends and market dynamics with real-time ad spend and Cross-TV category insights
  1. Political Intelligence
 Get unmatched visibility into political ad strategies, spending, and messaging across all media
  1. Custom Reports
 Build and save tailored reports with granular ad insights to meet your specific business needs
  1. Media Buying (Potomac by AdImpact)
 Simplify and optimize your media buying process with advanced tools built for political advertising

PRODUCT

arrow-down Data Services
  1. Cross-TV Ad Library
 Access a comprehensive ad database with seamless Snowflake and AWS integration for advanced analysis
  1. Custom Data Services
 AdImpact processes, enhances, and structures complex ad data — integrate real-time insights into your systems while we handle the technical complexities
  1. Content Viewing Analytics
 Gain hyper-local programming insights with detailed content viewership data at the zip code level
  1. Ad Airings
 Get real-time visibility into linear ad placements with detailed timestamps and scheduling data.
  1. Ad Viewing Insights
 Measure ad reach and performance with precise viewership analysis at the zip code level

SOLUTIONS

arrow-down Who we serve
  1. Agencies
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Brands
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Media Firms
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Data & MarTech
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
  1. Political
 Track political ad spending in real time with the most trusted intelligence for campaigns, committees, and media buyers

SOLUTIONS

arrow-down What we solve
  1. Competitive Analysis
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Tailored Insights
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Ad Tracking
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Media Planning
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
NEW
NEW REPORT Cycle in Review 2023-2024

Smarter Cross-TV Ad Intelligence, Built for What’s Next.

Ad insights for the future of TV & evolving consumer behavior Trusted leader in real-time political ad intelligence Comprehensive cross-TV insights across every market

Our Impact Keeps Growing.
newyorktimes 1-1
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THE IMPACT
Data at Scale.
Insights with Precision.
From national campaigns to local markets, AdImpact’s TV ad intelligence solutions deliver unmatched coverage and fresh insights.
CTV IMPRESSIONS
PER WEEK
0
BROADCAST AIRINGS
DETECTIONS
0
ZIP CODES ACROSS
210 DMA's
0
POLITICAL SPENDING
TRACKED IN DATABASE
0
ADS TAGGED PER MONTH
(INCLUDING CTV)
0
UNIQUE ELECTIONS
IN DATABASE
0
Lilo & Stitch (Disney)
Aired on Broadcast
National National
Subcategory Film
Airings
# 1
TBS
Aired on Cable, CTV
Top Market Cable, CTV
Subcategory Station Promo
Airings
# 24
Homeland Security 
Aired on Broadcast, CTV
Top Market National
Subcategory Election Ads
Airings
# 2,044
Hyundai
Aired on Broadcast
Top Market Atlanta, GA
Subcategory Auto Insurance
Airings
# 8,768
Spam
Aired on CTV
Top Market N/A
Subcategory Meat
Airings
N/A
Allstate
Aired on Broadcast
Top Market Los Angeles, CA
Subcategory Auto Insurance
Airings
# 10,159
Affordable New Jersey
Aired on Broadcast, CTV
Top Market New York, NY
Subcategory Election Ads
Airings
# 1,095
Red Lobster
Aired on Broadcast
Top Market National
Subcategory Restaurant
Airings
# 443
Starbucks
Aired on Broadcast
Top Market National
Subcategory Beverage
Airings
# 4,011
Schimel / Supreme Court
Aired on Broadcast, CTV
Top Market Green Bay-Appleton, WI
Subcategory Election Ads
Airings
# 1,650
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PROPRIETARY CREATIVE LIBRARY

Dynamic, Real-Time Ad Analysis.

Comprehensive ad analysis across streaming and linear in every market.

Learn More
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ADIMPACT USE CASES

What We
Deliver

MEDIA
SELLER

AdImpact provides sellers with insights regarding advertisers running across TV screens, covering all 210 DMAs. Gain valuable insights on advertisers running on CTV apps within two days of campaign airing.

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POLITICAL
INTELLIGENCE

Access real-time political ad intelligence to track opponent strategies, optimize media buys, and respond effectively to campaign messaging. Leverage electoral ad spending and occurrences from the federal to the local level on linear and CTV.

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CONTEXT
MATTERS

Understand viewership of stations, programs, and apps by zip code across the country. Learn about the modality of consumers watching TV and unlock deeper insights into when and where ads run across TV and streaming.

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POLITICAL
MEDIA BUYING

Leverage a media buying platform designed and tailored for the unique challenges of political media buying. Specialized automation, integrations with audience data providers, electronic ordering and more all in one unified platform.

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DIGITAL
MEDIA

Unlock post campaign measurement including incremental reach analysis for campaigns running across DSP platforms compared to the rest of the TV ecosystem. Understand the unique value of your platforms with superior local coverage across all DMAs in the US.

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MEDIA
SELLER
POLITICAL
INTELLIGENCE
CONTEXT
MATTERS
POLITICAL
MEDIA BUYING
DIGITAL
MEDIA

AdImpact provides sellers with insights regarding advertisers running across TV screens, covering all 210 DMAs. Gain valuable insights on advertisers running on CTV apps within two days of campaign airing.

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Access real-time political ad intelligence to track opponent strategies, optimize media buys, and respond effectively to campaign messaging. Leverage electoral ad spending and occurrences from the federal to the local level on linear and CTV.

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Understand viewership of stations, programs, and apps by zip code across the country. Learn about the modality of consumers watching TV and unlock deeper insights into when and where ads run across TV and streaming.

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Leverage a media buying platform designed and tailored for the unique challenges of political media buying. Specialized automation, integrations with audience data providers, electronic ordering and more all in one unified platform.

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Unlock post campaign measurement including incremental reach analysis for campaigns running across DSP platforms compared to the rest of the TV ecosystem. Understand the unique value of your platforms with superior local coverage across all DMAs in the US.

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Advantage Icon
IN FOCUS

The AdImpact
Advantage

Maximize Your
CTV Strategy

Get real-time insights across 200+ apps to track ad share, measure reach, and maximize impact across linear and streaming.

Leverage Unmatched Political Expertise

Monitor candidate and issue ad spending at program and daypart levels. Access real-time alerts, dashboards, APIs, and custom solutions for cross-channel intelligence.

Stay Ahead of the Competition

Expand market share and maximize ROI with strategic insights. Prove the unique value of your platforms across markets and screens.

CTV Intelligence

Get real-time insights across 200+ apps to track ad share, measure reach, and maximize impact across linear and streaming.

CTV Intelligence

Monitor candidate and issue ad spending at program and daypart levels. Access real-time alerts, dashboards, APIs, and custom solutions for cross-channel intelligence.

Expand market share and maximize ROI with strategic insights. Prove the unique value of your platforms across markets and screens.

Proven Value From Our Partners

Axios Co
“AdImpact is a fountain of unique data that's illuminating and useful for Axios journalists as they serve our demanding audience.”
Simpli.fi
“We choose AdImpact for advertising intelligence based on their expertise in local cross-TV monitoring, accuracy of data, and speed with which the team processes at scale.”
Tegna
“AdImpact has been an essential partner... Their coverage across national and local markets, timely CTV insights, and deep expertise in political advertising make them invaluable.”
Uplift
“AdImpact is a critical data partner in helping us build a comprehensive view of the political landscape. Their data is reliable, well-organized, and their team constantly pushes to create the best experience.”
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Real-Time Data. Clear Answers. Smarter Decisions.

Video Ad Intelligence for
the Future of TV & Evolving Consumer Behavior

AdImpact’s cross-TV ad intelligence helps answer critical questions about market dynamics, ad trends, competitor strategies and more.